Overview
I was tasked with evaluating and identifying a website that BrewBike could enhance through a strategic redesign. The objective was to preserve the brand’s existing theme while significantly upgrading its quality, functionality, and overall user experience—ensuring a more intuitive, engaging, and seamless digital presence.
As a marketing researcher on this project, my role was to identify a trending brand and product, analyze their design aesthetics, and develop a refined, innovative recreation. The goal was to strategically position our company as their ideal design partner, presenting a compelling pitch that showcased our ability to elevate their brand while maintaining its core identity.
The Problem
BrewBike isn’t just about great coffee—it’s about fueling communities, energizing students, and creating moments that matter. But to maximize engagement and brand loyalty, your website needs to match the vibrancy of your mission.
I’ve identified key areas where an enhanced digital experience can take BrewBike to the next level. By redesigning your website while maintaining its core identity, we can improve usability, strengthen customer connections, and create a more seamless and immersive experience.
From smoother online ordering to interactive brand storytelling, our expertise ensures that BrewBike’s website isn’t just functional—it’s a digital hub that keeps customers coming back. Let’s build a site that reflects the innovation and energy behind BrewBike.Excited to discuss how we can bring this vision to life!
Marketing Research
I
How can I improve Brewbikes branding and design?
- Website Limitations & Inefficiencies: The current website lacks optimal quality and essential features, making it less effective and engaging for users. A redesign is needed to maintain the existing theme while significantly enhancing functionality and overall experience.
- Optimized Mobile Experience: Ensure seamless browsing and ordering for customers on the go. A mobile-friendly design will make it easy for students and coffee lovers to access menus, place orders, and stay engaged with BrewBike wherever they are. Enhanced Storytelling & Brand Connection
- Enhanced Storytelling & Brand Connection: Showcase BrewBike’s mission, origin, and impact through immersive content and visuals. A well-crafted digital experience will deepen customer loyalty and strengthen BrewBike’s identity as more than just a coffee brand—it’s a movement.
Results
Enhanced Design with Modern Tools: Leveraged cutting-edge design technologies to refine BrewBike’s digital presence, ensuring a sleek, intuitive, and visually compelling experience.
Tailored Features for BrewBike’s Market: Integrated specialized features and concepts that align with BrewBike’s unique audience, enhancing user engagement and brand connection.
Optimized Product Placement & Purchasing Flow: Streamlined the navigation and purchasing process to improve accessibility, boost conversions, and create a seamless shopping experience for customers.
Website Splash Page
Below The Fold
Main Page
Main Page
Product Page
Product Page
Product Page
Contact
Marketing Research Tools Used
Understand a market audience
Preserving Brand Identity While Elevating Design: Kept BrewBike’s recognizable aesthetic intact while making strategic enhancements, ensuring consistency while improving user engagement.
Gaining Valuable Audience Insights: The redesign process deepened my understanding of BrewBike’s target customers, allowing for more tailored content and marketing approaches that resonate with their community.
Optimizing the User Experience: By refining navigation and functionality, I enhanced the website’s usability, creating a smoother, more intuitive experience that strengthens customer interaction and brand loyalty.
